FRESH LOOK, AUTHENTIC BIEDERMANN
We are presenting ourselves with a fresh new look. With a new logo, a refreshed packaging design and a consistent appearance across our entire range. What remains unchanged? Our high-quality products, our passion for great taste and our commitment to quality. From September 2026, our new look will gradually make its way onto store shelves.
FAMILIAR, YET COMPLETELY NEW
Our new logo combines the long tradition of Molkerei Biedermann with a modern and clear visual identity. The previous logo has served us well for many years. But as our product range has steadily grown and packaging formats have become increasingly diverse, it was time for a new, more streamlined design language.
The new logo is lighter, clearer and easier to recognise, even on smaller packaging or from a greater distance. The integrated Swiss cross underlines our origins and our commitment to quality. After all, Biedermann is the oldest organic dairy in Switzerland and its products are available in numerous European countries.
WITH HEART FOR GREAT TASTE
There is one element you will find again and again on our new packaging: the heart. It represents the care and passion with which we make our products and, together with our distinctive Biedermann red, creates a strong and consistent brand world.
From classic dairy products and lactose-free options to Skyr and sheep’s milk products, as well as vegan alternatives, all our product ranges now share a common design system. The packaging has a cleaner, more modern and premium appearance, making Molkerei Biedermann products even easier to recognise on the shelf. At the same time, a clear range system ensures that the different product lines remain easy to distinguish and that you can quickly find your favourite product.
ONE BRAND WORLD FOR ALL PRODUCTS
Organic, lactose-free, Skyr or vegan. As different as our products may be, they have one thing in common. That is why, in future, our entire range will be brought together under one consistent brand identity.
One particularly significant change concerns Biedermann Bio Vegan. Until now, the vegan range has been managed as a separate brand. It is now being integrated into the shared Biedermann brand world. This means that vegan products will also feature the Biedermann heart at first glance. In addition, a green border at the top and bottom of the packaging provides clear identification. This ensures that the vegan range remains unmistakable while also being clearly recognisable as part of the Biedermann brand.
